SuperBriefs structure your creator collaborations into a clear lifecycle: applications, approvals, tasks, deliverables, and rewards. Automations can fire at any point in that lifecycle so you can onboard, nudge, and reward creators without manual follow-up.

This article covers all SuperBrief triggers and the dedicated "Brief" actions.

The SuperBrief lifecycle at a glance

A creator's journey through a SuperBrief typically follows these stages:

1. Applies → the creator submits an application

2. Approved / Declined → you review the application (if open brief)

3. Added to the brief → approved creators become brief participants

4. Works through tasks → Campaign Terms, Info Collection, Upload Content

5. Receives gifting rewards (if applicable)

6. Submits deliverables → which get reviewed, approved, or sent back for feedback

Each of these transitions has a matching trigger.

Trigger: Application Status Changed

Fires when a creator's application to a SuperBrief moves between states. This is tied to the open application functionality, which you can create a public brief link and send to creators to apply. (See 📄 How to Receive and Manage Creator Applications in a SuperBrief)

Statuses: Pending, Approved, Declined.

Configuration:

• Application status (required) — which status change you want to listen for.

Common use cases:

• Welcome approved applicants with the brief details and a magic link

• Send a polite decline message to rejected applicants

• Notify your team when a new application is received (pair with reenterable off to fire only once per application)

Tip. Use the brief_magic_link variable to give approved creators one-click access to the brief.

Trigger: Creator Added

Fires when a creator is added to a SuperBrief. This can happen in two ways:

1. You add them manually in the SuperBrief editor

2. An automation runs the "Add a Creator to a SuperBrief" action (see below)

Use this trigger to onboard new brief participants — send them the brief, explain next steps, or start a deliverable reminder sequence.

Trigger: Task Status Changed

Fires when one of a creator's tasks inside a SuperBrief changes state.

Configuration (two steps):

1. Task type (required). Pick which type of task you care about:

   1. Campaign Terms

   2. Info Collection

   3. Upload Content

   4. Partnership Ads (only shown when the Meta Ads integration is configured)

2. Status (required). The available statuses depend on the task type you picked.

For Campaign Terms and Info Collection

Three statuses: Pending , In Progress and Completed

For Upload Content — the full lifecycle

Upload Content has a richer 7-state lifecycle, so when you pick Upload Content as the task type the status list expands:

Common use cases:

• Congratulate creators when they complete Campaign Terms

• Remind creators stuck in Waiting adjustment

• Thank creators once their content is Posted

• Escalate internally when a task is Late for submission

Reenterable consideration. Upload Content cycles — Pending approval → Waiting adjustment → Pending approval → Approved is common. If you want your automation to fire on each cycle, turn the Reenterable toggle on. See 📄 Automations Walkthroughfor details.

Trigger: Deliverable Status Changed

Fires when an individual deliverable (a single piece of content the creator submitted) changes state. This is one level more granular than Task Status Changed — a single Upload Content task can contain multiple deliverables, each with its own lifecycle.

Statuses:

Configuration:

• Deliverable status (required) — the target status you want to react to.

Use this when you want to react to a specific deliverable review decision rather than the overall task state.

Trigger: Gifting Reward Status Changed

Fires when a gifting reward attached to a SuperBrief changes state. The status picker reuses the full gifting lifecycle, so you can target any of these states:

Configuration:

• Gifting reward status (required) — the status you want to listen for.

Use this to confirm reward delivery, follow up with creators who haven't claimed yet, or notify your ops team when high-value rewards ship.

Action: Add a Creator to a SuperBrief

This action enrolls a creator into a SuperBrief as part of an automation. It's the programmatic version of the manual "Add creator" button.

What you configure:

• SuperBrief: which brief to enroll the creator into.

• Skip if creator is already in this brief: when on, skips the action for creators already enrolled in the brief. On by default.

• Send invitation email to creator: when on, the creator receives the standard brief invite email. On by default.

What happens when it runs:

• The creator is validated (email, social handles present).

• If they were previously removed from the brief, they're reactivated rather than duplicated.

• If "Send invitation notification" is on, they receive the standard brief invite.

• Post-enrollment workflows (like any "Creator Added" automations you have) will fire automatically.

Best paired with: the Discovery AI List Creator Status Changed trigger, for an end-to-end "find → qualify → enroll" flow.

Variables reference

These variables are available to Email and DM steps downstream of any SuperBrief trigger. Insert them from the variables picker in any message or email action. They're exposed in addition to the default creator variables (first name, email, Instagram handle, etc.) documented in the 📄 Automations Walkthrough.

Choosing the right trigger

Related articles

📄 Automations Walkthrough

📄 Create an Automation

📄 Instagram Discovery - Triggers & Actions